Festive Road

Airline retailing personalization|

Explainer: Personalization And Airline Retailing

In light of American Airlines’ plan to move upwards of 40 percent of its fares to direct or NDC-enabled channels as of April, it’s worth re-examining one of the primary motivations: better tailoring products and services for flyers. As described by its developer, the International Air Transport Association, the NDC program enables “personalized service based…

If Corporate Travel Data Is ‘Awful,’ Here’s Why

If Corporate Travel Data Is ‘Awful,’ Here’s Why

“As we all know,” said S&P Global director of global travel and meetings Ann Dery, “TMC data is horrendously awful.” Dery’s comment at the Global Business Travel Association convention in August elicited faux disbelief from co-panelist Steve Sitto, senior group manager for global travel, events and mobility supply chain at Tesla.  They elaborated.  “I don’t…

traveler communications

GBTA Survey Finds Email Still Rules In Travel Program Communications

One of the biggest challenges of the pandemic for organizational travel program managers is keeping up with changing information and updating travelers on what they need to know. A late summer 2021 poll released last week by the Global Business Travel Association examined travel program communications from the perspectives of more than 500 U.S.-based managed…

travel agent
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Pundits Assess Greater Reliance On Travel Management Companies, And Its Challenges

The pandemic made more companies question the value of business travel, but at the same time, reliance on the partners that help manage it grew. According to a Global Business Travel Association survey last month, 52 percent of more than 300 travel buyers said their organizations’ reliance on travel management companies for service and support…

channel shift
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Direct Airline Booking Took Share From Indirect During The Pandemic, But Will It Last?

As a percentage of airline passengers boarded globally, those who booked via global distribution systems in the years leading up to the pandemic roughly equaled those who booked directly with carriers. That changed when corporate travel all but evaporated. Leisure travelers booking on airline websites took a greater share, and the balance isn’t back. Whether…

Festive Road
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Op Ed: Paul Tilstone On New TMC Needs In A New Era

Festive Road’s Paul Tilstone interprets recent survey results about corporate clients’ relationships with travel management companies suggesting that even in the face of current market pressures, TMCs need to stay on their toes and grow investment in servicing and content. In 2017, we surveyed the sector on the TMC sourcing process and discovered there was…

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